Introduction
You’ve probably heard of Burntwood Business and its promise to boost your online presence. But let’s be honest, the digital landscape is littered with platforms making similar claims. So, what makes Burntwood Business any different? In this article, we’ll scrutinise the platform’s free listings service and evaluate whether it genuinely benefits your SEO and Google listings.
What Exactly is Burntwood Business?
Burntwood Business is a local directory aiming to connect consumers with businesses in the Burntwood area. It offers a free listings service for businesses to display their services, location, and contact details. The platform also runs a Facebook page featuring promotions, news, and updates from local businesses. But let’s dig deeper into whether these features actually offer any tangible benefits.
The Free Listings Service: Is It Worth It?
SEO Impact
We all know that Search Engine Optimisation (SEO) is vital for online visibility. Burntwood Business claims that listing your business on their platform can improve your SEO. But how? When you list your business, you create a backlink to your website. Quality backlinks are a known factor in improving website authority and search engine rankings. However, it’s essential to note that one backlink won’t skyrocket your SEO; it’s a cumulative effort.
Google Listings
Google My Business is a free tool that helps manage your online presence across Google, including Search and Maps. Burntwood Business suggests that linking your listing to your Google My Business account can enhance your visibility. While it’s true that accurate and consistent business information across platforms can improve your Google listings, don’t expect overnight miracles. It’s one piece of a larger puzzle.
Local Exposure
The Burntwood Business Facebook page claims to be a hub for local engagement. While featuring your business here could potentially expose you to a local audience, remember that engagement varies. It’s not a guaranteed flood of customers but could be a useful avenue for local visibility.
Credibility and Trust
Listing on a well-known local directory like Burntwood Business could add credibility to your business. However, credibility is subjective and often built over time through customer reviews and consistent service quality.
How to Sign Up (If You’re Still Interested)
If you’ve weighed the pros and cons and decide to give it a go, signing up is straightforward:
- Visit the Burntwood Business website.
- Navigate to the ‘Sign Up’ section.
- Fill in your business details.
- Submit your listing for review.
- Once approved, your business will be listed on both the platform and its Facebook page.
Conclusion
Burntwood Business offers a free listings service that could be a part of your broader digital strategy. While it’s not a magic bullet for skyrocketing your SEO or Google listings, it does provide an additional avenue for local exposure and potential credibility. As with any business decision, it’s crucial to weigh the benefits against the time and effort involved. If you’re looking for a no-cost way to incrementally improve your online presence, Burntwood Business might be worth considering.
