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Three Free Marketing Tips for WS7

Introduction

Today, establishing a strong online presence is crucial for businesses to thrive. Changing your default Facebook URL, registering with Google Business Profile, and being listed on Burntwood Business are strategic steps towards enhancing your business’s digital footprint.

A custom Facebook URL makes your page more memorable and professional, aiding brand recognition. Registering with Google Business Profile boosts your visibility in local search results, making it easier for potential customers to find you. Similarly, a listing on Burntwood Business connects you with the local community, offering targeted exposure in the Burntwood area.

These actions not only improve your online discoverability but also contribute significantly to your business’s search engine optimization (SEO) efforts. To help you capitalize on these opportunities, here are some pointers to effectively implement these tips.

1. Facebook Page Identification

To change your generic Facebook Page ID to your business name, follow these steps:

1. Log into your Facebook account.
2. Go to your Page.
3. Click on “About” on the left side of your Page.
4. Under “General” and “Page Info,” you’ll find your current Page ID.
5. To change it, look for the option to “Edit” the Facebook Web Address. This is where you can input your desired business name.
6. Keep in mind that your desired name must be available and adhere to Facebook’s naming guidelines.
7. Save your changes.

It’s important to choose a name that represents your business accurately, as this makes it easier for customers to find and identify your Page. Also, Facebook may have certain restrictions or requirements for changing Page IDs, so make sure to review their guidelines before making changes.

2. Google Business Profile

To sign up for a Google Business Profile, follow these steps:

  1. Visit the Google Business Profile Website: Go to the Google Business Profile website (google.com/business).
  2. Sign In or Create a Google Account: If you already have a Google account, sign in. If not, create one.
  3. Add Your Business: Click on “Manage now” and enter your business name. If it doesn’t appear in the dropdown menu, click on “Add your business to Google.”
  4. Fill in Business Information: Enter your business details like address, category, and contact information.
  5. Verification: Choose a verification option to verify your business. This can be done via postcard, phone, or email, depending on your business type.
  6. Complete Your Profile: Once verified, complete your profile by adding more details like business hours, photos, and services offered.

Remember, a well-maintained Google Business Profile can improve your visibility in local searches and help customers find your business online.

3. Register With Burntwood Business Listings

Registering with Burntwood Business (http://burntwood.business) can offer several benefits to local businesses in the Burntwood area. Here’s how it can help:

  1. Increased Visibility: The website showcases a variety of local businesses, from beauty and spa services to eating out and shopping. Being listed on this platform can significantly increase a business’s visibility to potential customers in the Burntwood area.
  2. Targeted Local Audience: The site focuses specifically on businesses in and around Burntwood, including areas like Aldridge, Bloxwich, and Cannock. This means that businesses can reach a highly targeted local audience who are more likely to be interested in their services or products.
  3. Customer Reviews and Ratings: Businesses on the site can benefit from customer reviews and ratings, which can enhance their reputation and trustworthiness. Positive reviews can be a powerful tool for attracting new customers.
  4. SEO Benefits: Being listed on a local business directory can have positive effects on a business’s search engine optimization (SEO). It can help improve local search rankings, making it easier for potential customers to find the business online.
  5. Community Engagement: The website also features news, events, and articles relevant to the local community. By being part of this platform, businesses can engage more deeply with the local community, fostering relationships and building loyalty.
  6. Promotional Opportunities: The site offers promotional opportunities for businesses to highlight their services or products, potentially attracting more customers.
  7. Easy Management of Business Listing: Businesses can easily claim and manage their listings, allowing them to update their information and respond to customer reviews.
  8. Conversion Potential: With targeted promotion and increased visibility, businesses can convert visitors into customers more effectively.

In summary, registering with Burntwood Business can be a strategic move for local businesses looking to enhance their visibility, engage with the local community, and improve their online presence, particularly in terms of SEO and customer reach.