Your website works, but it's quietly being missed by local customers. The good news: most issues here are fast, low-cost wins. Sort the top five and you'd likely move from "buried" to "found" in the results people actually look at.
Ordered by impact. Most of these take under an hour and cost nothing but a little attention.
Your homepage simply says "Home". That's the line Google shows in results. Something like "Petal & Sage Florist | Fresh Flowers & Wedding Bouquets, Burntwood" would get noticed and clicked.
It takes 4.8 seconds to load on a phone. Over half of visitors leave before 3. Compressing your images and a few tweaks would roughly halve that.
You're listed but missing opening hours, services and recent photos. Complete profiles get 2 to 3x more calls and direction requests.
11 reviews at 4.6 stars is a solid base, but rivals have 40+. A simple review request after each order would close that gap fast.
There's no obvious next step when someone lands on your site. One bright button with your phone number and a form would turn more visitors into enquiries.
You have one page covering everything. Separate pages for "Wedding Flowers", "Funeral Tributes" and "Weekly Subscriptions" would each get found on their own.
The essentials every website needs before anything fancy. Here's what passed and what's missing.
Slow pages lose customers, and Google pushes them lower. Measured on a typical mobile connection.
For a local florist, the Google map results and your profile matter just as much as the website itself.
| What we checked | Your business | Local average | Status |
|---|---|---|---|
| "florist burntwood" map position | 7th | n/a | priority_high Not top 3 |
| Google reviews | 11 | 38 | priority_high Behind |
| Average rating | 4.6★ | 4.4★ | check Strong |
| Profile completeness | 60% | 85% | priority_high Incomplete |
| Name, address & phone consistent online | 7 / 12 | 11 / 12 | close Inconsistent |
| Listed in local directories | 3 | 9 | priority_high Thin |
If you paid for ads right now, your current site would waste a chunk of the money. Slow loading and no clear next step mean visitors arrive and leave. Here's the same £400/month budget, before and after the quick wins above.
| Per month on £400 spend | Current site | After fixes |
|---|---|---|
| Visitors from ads | 320 | 340 |
| Turn into enquiries | 1.1% | 3.4% |
| Enquiries | ~4 | ~12 |
| Cost per enquiry | £100 | £33 |
| Est. orders won | 1 to 2 | 5 to 6 |
| Est. revenue | £140 | £520 |
of any ad budget would be wasted on visitors who leave before enquiring. Fixing the basics first turns the same spend from a loss into a profit.
A one-off check is a snapshot. When you're with us, we track these continuously and flag anything that slips.
Your position for the terms your customers actually type.
Your spot in the local top 3 and the health of your Google Business Profile.
Load times and whether your site is actually online, checked around the clock.
New reviews across the web, so you can reply quickly and keep your rating up.
Where your business is listed online and who's pointing customers your way.
How nearby rivals show up and what they're doing that you aren't.
Three florists competing for the same Burntwood customers. Names are examples.
| Business | Found on Google | Reviews | Mobile speed | Overall score |
|---|---|---|---|---|
| Petal & Sage (you) | Page 2 | 11 | 4.8s | 52 |
| Bloomsbury Flowers | Top 3 | 47 | 2.2s | 81 |
| The Flower Cabin | Top 5 | 39 | 2.9s | 74 |
| Wildflower & Co | Page 1 | 22 | 3.6s | 63 |
We'll run the same check on your real website and send you a plain-English report like this one. No cost, no obligation, no jargon.
This is a sample report using a fictional business and illustrative figures, created to show the format of a Burntwood Business Website & Online Visibility Check. Your real report uses live data from your own website and listings.